You are Loved
Dates: December 1–4, 2026
Tradition Challenge: Take part in a You Are Loved activity and pass along a little extra kindness.
A Reminder Worth Repeating
At BYU, we love our students. You are the why of the Y, and You Are Loved is BYU's way of making sure you know it. Sponsored by BYU's Counseling and Psychological Services, the Dean of Students office, and campus partners, the campaign runs each December 1st through 4th. Right as the semester's stress peaks, come grab cookies and hot cocoa at locations across campus as a reminder that you're loved, appreciated, and needed at BYU. During the same four days, you can send a cookie voucher to a fellow Cougar to remind them that they're loved too.
How To Participate:
Tradition Challenge: Take part in a You Are Loved activity and pass along a little extra kindness.
A Reminder Worth Repeating
At BYU, we love our students. You are the why of the Y, and You Are Loved is BYU's way of making sure you know it. Sponsored by BYU's Counseling and Psychological Services, the Dean of Students office, and campus partners, the campaign runs each December 1st through 4th. Right as the semester's stress peaks, come grab cookies and hot cocoa at locations across campus as a reminder that you're loved, appreciated, and needed at BYU. During the same four days, you can send a cookie voucher to a fellow Cougar to remind them that they're loved too.
How To Participate:
- Stop by a cookies and hot cocoa location on campus, December 1–4
- Submit a request to send a cookie voucher to a friend who could use a loving reminder
- Submit your participation on Traditions Keeper to complete the challenge and consider sharing a photo with us!